Influencer Marketing Resources

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The Complete Guide to Influencer Marketing - Definitions, Tactics and Strategies

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The Complete Guide to Influencer Marketing - Definitions, Tactics and Strategies

Our take on the ultimate guide to influencer marketing includes a glossary, benchmarks, stats, influencer strategies, optimization and whitelisting tips, and tons of data to help you prove the benefits of influencer marketing to higher-ups.

How to Get Started With Influencer Marketing... And What to Expect When You Do

How to Get Started With Influencer Marketing... And What to Expect When You Do

The first time’s always the hardest, and that’s often the case when brands are trying to figure out how to get started with influencer marketing. Influencer agencies have a “first time” story, too. Here’s our lesson-packed experience running that very first influencer campaign.

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How to Improve the ROI of Your Holiday Influencer Marketing

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How to Improve the ROI of Your Holiday Influencer Marketing

Measuring the ROI of an influencer campaign has always been tough for brands. In this post we lay out 5 ways you can improve the ROI of your holiday influencer marketing campaign.

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What Makes Them Buy: Millennial Men

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What Makes Them Buy: Millennial Men

Millennials have garnered a reputation for being difficult to target, but the crop of spenders born between 1980 and 1997 aren’t as hard to read as marketers make out. In this post, we take a look at 8 defining traits of Millennial men that will help you better target your marketing efforts.

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What Makes Them Buy: Gen X Moms + Gen Z Teens

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What Makes Them Buy: Gen X Moms + Gen Z Teens

In part two of our three-part Summer-Fall Influencer Marketing Guide, we’re looking at the mysterious and inscrutable Gen X Moms and their Gen Z teens to see who they are, how they use social, and how they will be spending this shopping season.