Influencer Campaign Planning: Defining Your Target Audience

R.M.. Michaële Antoine

February 6, 2020

Insights, Metrics and ROI

Influencer Campaign Planning: Defining Your Target Audience

Knowing how to identify and find your target audience is EVERYTHING when it comes to effective influencer marketing. So we’re showing you what data you need and how to find it for super-targeted influencer campaigns.

Lauren Jung

April 24, 2019

Strategy and How-To

How to Vet Potential Blogger and Influencer Partners

Lauren Jung

April 24, 2019

Strategy and How-To

How to Vet Potential Blogger and Influencer Partners

Here's a seven step process that I encourage marketers to use when vetting influencers. This process takes away a pretty hefty amount of risk when it comes to working with the right influencers and seeing real results.

Lauren Jung

September 12, 2018

Metrics and ROI

Why Vanity Metrics Matter Less Than You Think

Lauren Jung

September 12, 2018

Metrics and ROI

Why Vanity Metrics Matter Less Than You Think

“Vanity metrics” is a term that comes up pretty often in the context of influencer marketing… typically referring to metrics like follower counts and blog traffic.