Whether you call it back-to-school season - the weeks between Fourth of July and Labor Day - make up the second biggest retail event of the year. In this post, we give you the stats, facts, and tips you’ll need to reach your k-12 and college shoppers.
In part two of our three-part Summer-Fall Influencer Marketing Guide, we’re looking at the mysterious and inscrutable Gen X Moms and their Gen Z teens to see who they are, how they use social, and how they will be spending this shopping season.
![All the Stats You Need to Rock Your Back-to-School Campaign [Infographic]](https://images.squarespace-cdn.com/content/v1/537e9a59e4b07ac9bc1baa13/1562514350142-CGL1233FQ4T5BTD17Y0A/It%E2%80%99s+Time+To+Roll+Out+Those+Back-To-School+2019+Marketing+Campaigns%21_1.png)
