Instagram Reels… Should You Even Bother?
What value will yet another content platform actually bring to your campaigns? In the case of Instagram Reels, you may be surprised by the kind of reach this platform will get for your videos. Read on to get the goods.
Are your influencer campaigns delivering?
The average influencer campaign returns $5+ for every $1 spent. But 25% of the campaigns that go live DON’T RETURN A DIME. If your influencer campaigns aren’t delivering on guaranteed metrics, you need this book. Find out the 4 mistakes influencer agencies make that can cause a cascade of inefficiencies in your campaign and end up costing you millions in missed revenue.
Do you need influencers AND pinners? Uh, ya…
85% of pinners go to Pinterest when they’re about to start a new project. Can you say “Purchase Intent”? We’ve been studying this platform and learning all we can. And as a solid to you, we’re actually publishing the internal deck our marketing team used to show us all the Pinterest features your competitors are still sleeping on.
How will you navigate the current global crisis?
Even the most nimble companies are having to re-evaluate how they market in a time when the whole world seems to be in crisis. This guide will show you, step-by-step how to build influencer marketing campaigns that not only keep you tuned in to the needs of your customers in real-time, but provides you with a blueprint for sharing messages that convert.
Finally… No more guesswork
The effectiveness of your influencer marketing campaign is directly impacted by the way in which your team (or your influencer marketing agency) structures the campaign to reach specific outcomes. In this guide, we explain the three types of influencer campaigns and which goals you can reach using each campaign type. Then we provide a bird’s eye view of how to structure each type of campaign to get those desired outcomes. #yourewelcome
Get Greater Impact for Your Influencer Campaigns by Incorporating Your SEO Strategy
Influencer campaigns, when managed correctly, fit neatly within the context of your overall digital marketing strategy. And that includes your keyword strategy. You can extend the life of your influencer marketing campaigns far beyond the actual campaign activation period just by being smart about optimizing #sponcon for search.
Influencer Selection Is a MAJOR Challenge for Marketers
We created a Blogger Outreach Checklist to help streamline the process of finding, approaching, and wooing creative partners for your next influencer campaign.