Lauren Jung

April 29, 2021

Event/ Holiday Marketing, Infographics

[INFOGRAPHIC] Your Guide to the Business of Mother's Day: Stats, Trends and Spending

Lauren Jung

April 29, 2021

Event/ Holiday Marketing, Infographics

[INFOGRAPHIC] Your Guide to the Business of Mother's Day: Stats, Trends and Spending

Mother’s Day is upon us. Find out the Mother’s Day stats, trends and spending habits that will affect your influencer campaigns this year.

Lauren Jung

August 27, 2019

Strategy and How-To

How to Get Started With Influencer Marketing... And What to Expect When You Do

Lauren Jung

August 27, 2019

Strategy and How-To

How to Get Started With Influencer Marketing... And What to Expect When You Do

The first time’s always the hardest, and that’s often the case when brands are trying to figure out how to get started with influencer marketing. Influencer agencies have a “first time” story, too. Here’s our lesson-packed experience running that very first influencer campaign.

Lauren Jung

April 24, 2019

Strategy and How-To

How to Vet Potential Blogger and Influencer Partners

Lauren Jung

April 24, 2019

Strategy and How-To

How to Vet Potential Blogger and Influencer Partners

Here's a seven step process that I encourage marketers to use when vetting influencers. This process takes away a pretty hefty amount of risk when it comes to working with the right influencers and seeing real results.

Lauren Jung

March 4, 2019

Influencer Marketing

What Is Influencer Marketing (in Layman's Terms)

Lauren Jung

March 4, 2019

Influencer Marketing

Influencer marketing has climbed the ranks to be the most frequently over-complicated simple process in history. However, that’s just the hitch when it comes to re-branding something old as new in the Digital Age.

Sabrina Fenster

August 28, 2018

Insights

6 Mistakes Brands Make with Influencer Marketing

Sabrina Fenster

August 28, 2018

Insights

6 Mistakes Brands Make with Influencer Marketing

Influencer marketing can be a brilliantly effective way to reach a passionate and engaged audience. However, reaching out to influencers and creating meaningful partnerships can also be tricky.

Lauren Jung

August 10, 2018

Influencer Marketing

Why Do Bloggers Charge for Sponsored Posts?

Lauren Jung

August 10, 2018

Influencer Marketing

Why Do Bloggers Charge for Sponsored Posts?

The question of why bloggers charge for product coverage is one that I get again and again from our customers who are totally new to the concept of influencer marketing. So this post will delve into the mechanics behind this compensation.

Lauren Jung

November 10, 2015

Campaign Examples, Event/ Holiday Marketing

Holiday Marketing And Influencing Purchases [Infographic]

Lauren Jung

November 10, 2015

Campaign Examples, Event/ Holiday Marketing

Holiday Marketing And Influencing Purchases [Infographic]

The holidays are upon us, which means it's time to get moving with your marketing campaigns. People start their holiday shopping early. Like Halloween early.

Guest User

November 4, 2015

For Brands, Influencer Marketing

Influencer Marketing Is About People, Not Processes

Guest User

November 4, 2015

For Brands, Influencer Marketing

Influencer Marketing Is About People, Not Processes

Influencer Marketing is at a unique place in the market. It has established its worth and yet countless brands are not even in the courting phase of their relationship with it.

Sabrina Fenster

August 13, 2015

Infographics, Insights

40 Influencer Marketing Tips from PR Experts [Infographic]

Sabrina Fenster

August 13, 2015

Infographics, Insights

40 Influencer Marketing Tips from PR Experts [Infographic]

We work with a lot of brands who are new to influencer marketing, and in our experience, it can be tricky to master right from the get-go. To help you roll out campaigns like a pro, we enlisted 40 experts to give you the low down!

Sabrina Fenster

August 13, 2015

Insights

Expert Roundup: Industry Experts Talk Influencer Marketing

Sabrina Fenster

August 13, 2015

Insights

Expert Roundup: Industry Experts Talk Influencer Marketing

We work with a lot of brands who are new to influencer marketing, and in our experience, it can be tricky to master right from the get-go. To help you roll out campaigns like a pro, we enlisted 40 experts to give you the low down!

Lauren Jung

May 1, 2015

Campaign Examples

Six Brands That Make Influencer Marketing Look Easy

Lauren Jung

May 1, 2015

Campaign Examples

Six Brands That Make Influencer Marketing Look Easy

The term “lifestyle blogger” has really turned into a catch-all phrase these days, which loosely refers to bloggers who talk about various aspects of their lives that are inspirational to others.

Sabrina Fenster

March 17, 2015

Campaign Examples

Lord & Taylor Pulls Off Huge Social Media Blitz

Sabrina Fenster

March 17, 2015

Campaign Examples

If you saw your Instagram feeds explode with this paisley-print Lord & Taylor dress recently, there’s good reason for it.

Sabrina Fenster

February 18, 2015

For Brands

Why Fashion Bloggers Are Becoming Lifestyle Bloggers

Sabrina Fenster

February 18, 2015

For Brands

Why Fashion Bloggers Are Becoming Lifestyle Bloggers

Style bloggers have been enjoying the spotlight for several years now, giving their loyal readers fashion tips, inspirational outfit posts and a peek into their daily lives.

Sabrina Fenster

December 23, 2014

Strategy and How-To

How To Work With Bloggers on a Smaller Budget

Sabrina Fenster

December 23, 2014

Strategy and How-To

How To Work With Bloggers on a Smaller Budget

Influencer marketing isn’t just reserved for bigger brands like H&M, Forever 21 and J.Crew, to name just a few. Smaller brands are using influencer marketing every day to gain exposure and increase sales.