Influencer Marketing Case Studies
Influencer: April Wagner of @apriljwagner
Lenox has spent 130 years dominating the dinnerware space. But Lenox wanted to show the world it’s more than fancy plates that stay tucked away in a kid-free zone of the house. So, The Shelf team brought in a great group of super-creative lifestyle influencers. These were creators we knew had an eye for creating dazzling visuals and penning emotive captions. They did a great job of showing how Lenox is more than the fine china in your mom’s hutch.
Influencers: Nico & Dani of @twooutsiders
Greenvelope’s personalized digital invitations can be the perfect solution for time-pressed environmentally-conscious couples. Totally true. But Greenvelope is also a great example of a brand whose primary KPI was clicks and not really brand lift. The Shelf team came up with some creative concepts and brought in a group of wedding planning experts and brides-to-be to create #sponcon that drove more than four thousand clicks. Read on for our secret sauce.
Influencer: Kay of @kayandcrew
Honest Co. has created skincare lines where what’s *good for your skin* and what actually *works on your skin* finally find a happy medium. This campaign ran during the height of 2020’s social movements, which was really tough time for most brands to navigate. But The Shelf team stepped in to find a diverse group of influencers who were 100% aligned with the brand’s message, mission, and aesthetic.
Born in a Colorado cabin 30 years ago, Nite Ize designs and manufactures products with adventurers, doers, and active types in mind. Nite Ize wanted to introduce adventure-seeking social media users to its growing line of products - products that would be great finds and prove to be pretty useful gear for any true outdoorsperson (that’s probably a word). Enter The Shelf team.
Blued is the largest app (and dare we say most popular app) for gay men. It’s a safe space where men can go to build community, forge friendships, make love connections, and even show off their creative talents. Blued wanted a way to boost brand awareness and make people EAGER to download this app, so our AMs produced a fun and sexy Bachelor-styled live stream event where 5 single men and one set of twins did their best to woo reality TV star Murray Swanby.
We partner brands with creators who are experts at using multimedia content to tell amazing stories. And we build campaigns that seamlessly tie together your other marketing channels. Seriously... we’re all about that ROI.