Planning on working with an influencer? Or already working with one? Knowing how to track and measure your influencer marketing campaigns is the key to better and better ROI.
Brand lift is the increase in the interactions customers have with your brand after you run a campaign. Here’s a 7-day plan of small things you can do in a few minutes a day that will drive huge brand lift.
Measuring the ROI of an influencer campaign has always been tough for brands. In this post we lay out 5 ways you can improve the ROI of your holiday influencer marketing campaign.
