Metrics and ROI

Which Social Media Networks Drive The Most ROI?

Which Social Media Networks Drive The Most ROI?

Which type of influencer campaign should you use to launch a product on Instagram? There IS an answer. In this article, we’ll take a look at how you can measure, track, optimize, and understand social media ROI, and choose the social media platform that will deliver the greatest ROI for your campaign.

How to Improve the ROI of Your Holiday Influencer Marketing

How to Improve the ROI of Your Holiday Influencer Marketing

Measuring the ROI of an influencer campaign has always been tough for brands. In this post we lay out 5 ways you can improve the ROI of your holiday influencer marketing campaign.