25 Father’s Day Spending Stats and Quirky Facts [INFOGRAPHIC]

25 Father’s Day Spending Stats and Quirky Facts [INFOGRAPHIC]

Father’s Day spending is expected to be one of the highest in recorded history. But it wouldn’t be a post about dads if we didn’t throw in something just a little offbeat. So, we’ve mixed it up a bit to include Father’s Day spending stats for marketers and quirky dad facts for the normals.

The Agency's Technical Guide to Influencer Selection

The Agency's Technical Guide to Influencer Selection

How do you find Instagram influencers in your niche? A data-driven influencer selection process. Influencer selection is still one of the biggest hurdles brands have to overcome for influencer campaigns, but your ability to find the right influencer partners has everything to do with the ROI of your campaign.

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6 Mother’s Day Marketing Strategies to Boost Foot Traffic

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6 Mother’s Day Marketing Strategies to Boost Foot Traffic

Mother’s Day is one of THE MOST celebrated holidays on earth. In this post, we put together a list of six Mother’s Day marketing strategies to help brick-and-mortar retailers boost in-store foot traffic.

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The Complete Guide to Influencer Marketing - Definitions, Tactics and Strategies

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The Complete Guide to Influencer Marketing - Definitions, Tactics and Strategies

Our take on the ultimate guide to influencer marketing includes a glossary, benchmarks, stats, influencer strategies, optimization and whitelisting tips, and tons of data to help you prove the benefits of influencer marketing to higher-ups.

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[INFOGRAPHIC] Valentine's Day Spending, Trends, and Marketing Tips (you know us)

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[INFOGRAPHIC] Valentine's Day Spending, Trends, and Marketing Tips (you know us)

Valentine’s Day is supposed to be the most romantic day of the year. Not coincidentally, it’s also one of the biggest retail events of the year, generating tens of billions in dollars in sales from V-Day celebrants AND non-celebrants. who are spending money as a show of affection.

Why Influencer Marketing Still Works

Why Influencer Marketing Still Works

When an influencer promotes a product, they're doing it from the perspective of a consumer. They're going to demonstrate their experience or tell you about it, giving you the good, the bad, and the ugly.

This gives a sense of transparency you won't receive from branded advertisements. And it helps to build trust. In case you haven't heard, most consumers trust recommendations from people they know (including influencers) over branded ads.

Which Social Media Networks Drive The Most ROI?

Which Social Media Networks Drive The Most ROI?

Which type of influencer campaign should you use to launch a product on Instagram? There IS an answer. In this article, we’ll take a look at how you can measure, track, optimize, and understand social media ROI, and choose the social media platform that will deliver the greatest ROI for your campaign.