The Shelf Team

March 17, 2021

Guides, Industry Deep Dive, Influencer Marketing

The Complete Guide to Influencer Marketing - Definitions, Tactics and Strategies

The Shelf Team

March 17, 2021

Guides, Industry Deep Dive, Influencer Marketing

The Complete Guide to Influencer Marketing - Definitions, Tactics and Strategies

Our take on the ultimate guide to influencer marketing includes a glossary, benchmarks, stats, influencer strategies, optimization and whitelisting tips, and tons of data to help you prove the benefits of influencer marketing to higher-ups.

Saphia Lanier

January 16, 2020

Industry Deep Dive

How Personal Care Brands Are Leveraging Influencers to Break Through the Noise

Saphia Lanier

January 16, 2020

Industry Deep Dive

How Personal Care Brands Are Leveraging Influencers to Break Through the Noise

Shifts in buyer demand and market competition are forcing legacy personal care brands to adapt or die. Let’s see how the personal care industry is using social media marketing to address market shifts.

Saphia Lanier and Sorilbran Stone

July 30, 2019

Industry Deep Dive

Everything You Could EVER Need to Know About the CBD Industry (Seriously)

Saphia Lanier and Sorilbran Stone

July 30, 2019

Industry Deep Dive

Everything You Could EVER Need to Know About the CBD Industry (Seriously)

In this post, find out everything you need to know about the CBD industry that will affect your CBD marketing efforts across social media.

Sorilbran

July 16, 2019

Insights, Industry Deep Dive

Designer Virtual Influencers Are the Next-Gen Instagram Celebrities

Sorilbran

July 16, 2019

Insights, Industry Deep Dive

Designer Virtual Influencers Are the Next-Gen Instagram Celebrities

We’re digging up the goods on virtual influencers, and answering one important question: Can virtual influencers drive marketing outcomes, or are they a gimmick?

Sorilbran Stone

April 9, 2019

Industry Deep Dive

Luxury Brands Are Using Digital to Tap Into The Millennial Market

Sorilbran Stone

April 9, 2019

Industry Deep Dive

Luxury Brands Are Using Digital to Tap Into The Millennial Market

Luxury brands have been scrambling to find ways to court young and younger buyers. So, let’s talk about how and why the luxury industry’s classic marketing strategy is getting a much-needed digital upgrade.

Danielle Hayes

February 4, 2019

Campaign Examples, Industry Deep Dive

Marketing Outdoor Brands: 4 Smart Campaigns (and Why They Worked)

Danielle Hayes

February 4, 2019

Campaign Examples, Industry Deep Dive

Marketing Outdoor Brands: 4 Smart Campaigns (and Why They Worked)

We’re analyzing campaigns from Patagonia, LL Bean, Outdoor Voices, and Moosejaw - masters of marketing outdoor brands. Here are the tactics they used and why they worked.

Danielle Hayes

December 21, 2018

Industry Deep Dive

New Year's Deep Dive: Meal Kit Subscription Services

Danielle Hayes

December 21, 2018

Industry Deep Dive

New Year's Deep Dive: Meal Kit Subscription Services

An overview of the meal kit delivery industry, plus examples of killer campaigns from the major players in the subscription food boxes space, AND smart marketing strategies you can use on social media to drive sales.

Sorilbran

December 18, 2018

Campaign Examples, Industry Deep Dive

5 Smart Digital Marketing Strategies for Home Decor and DIY Brands

Sorilbran

December 18, 2018

Campaign Examples, Industry Deep Dive

5 Smart Digital Marketing Strategies for Home Decor and DIY Brands

Ahead of the New Year - Spring Cleaning Season, here are 5 EFFECTIVE social media strategies home decor and home improvement brands can use (and have used) to boost visibility and drive sales.

Danielle Hayes

November 29, 2018

Industry Deep Dive, Campaign Examples

Inspiration & Analysis: Fast Fashion vs High-End Apparel

Danielle Hayes

November 29, 2018

Industry Deep Dive, Campaign Examples

Inspiration & Analysis: Fast Fashion vs High-End Apparel

In this post, we’re analyzing and grabbing inspiration from the holiday campaigns of popular fast fashion brands and department stores.

Danielle Hayes

October 29, 2018

Campaign Examples, Industry Deep Dive

3 Holiday Campaign Ideas from Top Beauty Brands

Danielle Hayes

October 29, 2018

Campaign Examples, Industry Deep Dive

3 Holiday Campaign Ideas from Top Beauty Brands

The beauty industry dominates social, and influencers have had a huge impact on how beauty brands market to their audiences. So…let’s take a look at some holiday beauty campaigns, shall we?

Danielle Hayes

October 22, 2018

Event/ Holiday Marketing, Industry Deep Dive

9 Ways Influencer Can Get Eyes on Your Holiday Food Campaign

Danielle Hayes

October 22, 2018

Event/ Holiday Marketing, Industry Deep Dive

9 Ways Influencer Can Get Eyes on Your Holiday Food Campaign

Find out how brands and marketers that sell food and food-related products and services can win with influencer marketing this holiday season.

Sorilbran Stone

October 9, 2018

Industry Deep Dive, Trends

The Rise of Recommerce and Online Resale Sites

Sorilbran Stone

October 9, 2018

Industry Deep Dive, Trends

The Rise of Recommerce and Online Resale Sites

Find out everything you need to know about the emerging online resale / recommerce industry in this epic by-the-numbers post.

Sorilbran Stone

October 29, 2017

Industry Deep Dive, Insights

Coach’s Holiday Influencer Marketing

Sorilbran Stone

October 29, 2017

Industry Deep Dive, Insights

Long live Coach! In this post we take a look back at their last holiday influencer marketing campaign of the iconic name that spent 100 years crafting iconic handbags.