Guides

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The Complete Guide to Influencer Marketing - Definitions, Tactics and Strategies

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The Complete Guide to Influencer Marketing - Definitions, Tactics and Strategies

Our take on the ultimate guide to influencer marketing includes a glossary, benchmarks, stats, influencer strategies, optimization and whitelisting tips, and tons of data to help you prove the benefits of influencer marketing to higher-ups.

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What Makes Them Buy: Millennial Men

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What Makes Them Buy: Millennial Men

Millennials have garnered a reputation for being difficult to target, but the crop of spenders born between 1980 and 1997 aren’t as hard to read as marketers make out. In this post, we take a look at 8 defining traits of Millennial men that will help you better target your marketing efforts.

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What Makes Them Buy: Gen X Moms + Gen Z Teens

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What Makes Them Buy: Gen X Moms + Gen Z Teens

In part two of our three-part Summer-Fall Influencer Marketing Guide, we’re looking at the mysterious and inscrutable Gen X Moms and their Gen Z teens to see who they are, how they use social, and how they will be spending this shopping season.