Guest Post

July 30, 2021

Influencer Marketing, Metrics and ROI

How to Measure the ROI of Your Influencer Marketing Campaign

Guest Post

July 30, 2021

Influencer Marketing, Metrics and ROI

How to Measure the ROI of Your Influencer Marketing Campaign

Planning on working with an influencer? Or already working with one? Knowing how to track and measure your influencer marketing campaigns is the key to better and better ROI.

Jessica Bovee

May 6, 2021

Influencer Marketing

The Agency's Technical Guide to Influencer Selection

Jessica Bovee

May 6, 2021

Influencer Marketing

The Agency's Technical Guide to Influencer Selection

How do you find Instagram influencers in your niche? A data-driven influencer selection process. Influencer selection is still one of the biggest hurdles brands have to overcome for influencer campaigns, but your ability to find the right influencer partners has everything to do with the ROI of your campaign.

The Shelf Team

March 17, 2021

Guides, Industry Deep Dive, Influencer Marketing

The Complete Guide to Influencer Marketing - Definitions, Tactics and Strategies

The Shelf Team

March 17, 2021

Guides, Industry Deep Dive, Influencer Marketing

The Complete Guide to Influencer Marketing - Definitions, Tactics and Strategies

Our take on the ultimate guide to influencer marketing includes a glossary, benchmarks, stats, influencer strategies, optimization and whitelisting tips, and tons of data to help you prove the benefits of influencer marketing to higher-ups.

Saphia Lanier

December 28, 2020

Campaign Examples, Influencer Marketing, Strategy and How-To

How to Amplify Your Influencer Campaign with TikTok Marketing

Saphia Lanier

December 28, 2020

Campaign Examples, Influencer Marketing, Strategy and How-To

How to Amplify Your Influencer Campaign with TikTok Marketing

TikTok is like any other social media platform — people want to be entertained, influenced, and inspired. Here's a look at some of the TikTok marketing strategies you can try for your campaigns.

Sally Espinosa

November 2, 2020

Influencer Marketing

Influencer Tiers: The 5 Main Types of Instagram Influencers

Sally Espinosa

November 2, 2020

Influencer Marketing

Influencer Tiers: The 5 Main Types of Instagram Influencers

Mega, macro, mid-tier, micro, nano. We know the differences between them and we’re going to walk you through the nuances between the different influencer tiers. #yw

Sorilbran

August 10, 2020

Infographics, Influencer Marketing

[INFOGRAPHIC] The Three Types of Influencer Marketing Campaigns

Sorilbran

August 10, 2020

Infographics, Influencer Marketing

When influencer campaigns don’t deliver, chances are pretty good the wrong type of influencer campaign is running. Here’s a visual guide to the three different types of influencer campaigns.

Saphia Lanier

July 13, 2020

Influencer Marketing

6 Reasons Influencer Marketing Still Works for Brands (even in the chaos)

Saphia Lanier

July 13, 2020

Influencer Marketing

Pandemics, social change, utter chaos… through it all influencer marketing still works. Influencers have been successfully helping brands navigate the tough social climate and stay connected to their audiences.

Saphia Lanier

May 7, 2020

Influencer Marketing, Strategy and How-To, For Brands

Recession-Proof: Tips for Shifting Your Influencer Strategy Into High Gear

Saphia Lanier

May 7, 2020

Influencer Marketing, Strategy and How-To, For Brands

Recession-Proof: Tips for Shifting Your Influencer Strategy Into High Gear

Being able to adapt to changes quickly is what makes marketers superheroes. Those who've been in the industry long enough have weathered all sorts of storms, including recessions, trend shifts, new competitors, and product launch crashes.

But none have ever gone through a pandemic before.

Saphia Lanier

October 21, 2019

Influencer Marketing

Is There Still Any Value in "Earned Media Value"?

Saphia Lanier

October 21, 2019

Influencer Marketing

Earned media value has historically been the quickest path for brands to build trust with consumers. The days of shopping paper press releases and newspaper write-ups may be gone, but the effectiveness of EMV for growing your audience and boosting sales isn’t.

Lauren Jung

March 4, 2019

Influencer Marketing

What Is Influencer Marketing (in Layman's Terms)

Lauren Jung

March 4, 2019

Influencer Marketing

Influencer marketing has climbed the ranks to be the most frequently over-complicated simple process in history. However, that’s just the hitch when it comes to re-branding something old as new in the Digital Age.

The Shelf Team

December 3, 2018

Insights, Influencer Marketing

How to Calculate Influencer Rates (and Know the Factors That Impact Your Price)

The Shelf Team

December 3, 2018

Insights, Influencer Marketing

How to Calculate Influencer Rates (and Know the Factors That Impact Your Price)

How much does an influencer cost? In this article, we break down how influencers determine their rates and how agencies can build objective, data-driven rate sheets for influencers.

Sorilbran Stone

August 13, 2018

Influencer Marketing

Is Influencer Marketing Dead?

Sorilbran Stone

August 13, 2018

Influencer Marketing

Is it too late to become an influencer? Is influencer marketing dead? Has influencer marketing reached its height, or is it in the process of evolving? Here are the things happening in this space that will let you know, if you’re paying attention.

Lauren Jung

August 10, 2018

Influencer Marketing

Why Do Bloggers Charge for Sponsored Posts?

Lauren Jung

August 10, 2018

Influencer Marketing

Why Do Bloggers Charge for Sponsored Posts?

The question of why bloggers charge for product coverage is one that I get again and again from our customers who are totally new to the concept of influencer marketing. So this post will delve into the mechanics behind this compensation.

Sorilbran Stone

July 23, 2018

Influencer Marketing

How to Use Influencer Platforms to Nail the Targeting of Your Influencer Campaign

Sorilbran Stone

July 23, 2018

Influencer Marketing

How to Use Influencer Platforms to Nail the Targeting of Your Influencer Campaign

What distinguishes one influencer platform for the next? Find out in this post how influencer marketing platforms like TapInfluence and The Shelf actually work… and how you can choose the best one for your campaign.

Danielle Hayes

April 23, 2018

Influencer Marketing

16 Questions & Answers On Influencer Marketing

Danielle Hayes

April 23, 2018

Influencer Marketing

What is influencer marketing? How do you choose the right influencer? How do you measure ROI? In this post, we answer the 16 questions you need answered before you start your first influencer marketing campaign.

Danielle Hayes

April 8, 2018

Influencer Marketing

A Rousing History of Influencer Marketing (We Promise)

Danielle Hayes

April 8, 2018

Influencer Marketing

Influencer marketing has been around for as long as sales itself. Here’s our take on the rousing history of influencer marketing, from the Chicago World Fair to the advent of Social Media.

Guest User

November 4, 2015

For Brands, Influencer Marketing

Influencer Marketing Is About People, Not Processes

Guest User

November 4, 2015

For Brands, Influencer Marketing

Influencer Marketing Is About People, Not Processes

Influencer Marketing is at a unique place in the market. It has established its worth and yet countless brands are not even in the courting phase of their relationship with it.