The Shelf Team

December 10, 2020

Research and Statistics, Insights

What Makes Them Buy: Generation Z Buyer Behaviors (Updated for 2021)

The Shelf Team

December 10, 2020

Research and Statistics, Insights

What Makes Them Buy: Generation Z Buyer Behaviors (Updated for 2021)

Generation Z commands a remarkable $143 billion in buying power. Here are 8 Gen Z characteristics and shopping behaviors you’ll want to know before you launch your next influencer campaign.

Sorilbran

September 22, 2020

Strategy and How-To, Insights

How to Use Pinterest Marketing to Power Your Influencer Strategy

Sorilbran

September 22, 2020

Strategy and How-To, Insights

How to Use Pinterest Marketing to Power Your Influencer Strategy

Pinterest is the one social network where most of the users are there to buy something. So, looping Pinterest marketing into your influencer strategy can get your campaign in front of people who are already looking to buy from you.

Sorilbran

March 6, 2020

Insights

Influencers x Politics: Should the Two EVER Mix?

Sorilbran

March 6, 2020

Insights

Influencers x Politics: Should the Two EVER Mix?

We’ve gotten sort of obsessed with the idea of influencers and politics, but should that even be a thing? Let’s talk it out and dream up campaign ideas in our Influencers x Politics series.

Ariana Newhouse

February 27, 2020

Campaign Examples, Insights

Hometown Heroes: How to Find and Partner with Blue Collar Influencers

Ariana Newhouse

February 27, 2020

Campaign Examples, Insights

Hometown Heroes: How to Find and Partner with Blue Collar Influencers

Here are a few tips that will help you find blue-collar influencer partners and structure targeted influencer campaigns that will help you resonate with this super-niche audience.

R.M.. Michaële Antoine

February 6, 2020

Insights, Metrics and ROI

Influencer Campaign Planning: Defining Your Target Audience

R.M.. Michaële Antoine

February 6, 2020

Insights, Metrics and ROI

Influencer Campaign Planning: Defining Your Target Audience

Knowing how to identify and find your target audience is EVERYTHING when it comes to effective influencer marketing. So we’re showing you what data you need and how to find it for super-targeted influencer campaigns.

Saphia Lanier

December 17, 2019

Campaign Examples, Insights

Intimate Apparel Industry: Influencer Strategies for Lingerie, Shapewear, and Sleepwear Brands

Saphia Lanier

December 17, 2019

Campaign Examples, Insights

Intimate Apparel Industry: Influencer Strategies for Lingerie, Shapewear, and Sleepwear Brands

Bras, panties, and jammies are BIG business, expected to surpass $200 billion by 2022. Find out how influencers are helping brands in the intimate apparel industry to evolve, adapt, and target both younger and older buyers.

Guest Post

November 12, 2019

Insights

How to Future-Proof Your Brand’s Online Reputation

Guest Post

November 12, 2019

Insights

Buyers are checking reviews and search results to determine which brand’s they’ll shop. By managing your brand’s online reputation, you can be sure that what they find about your brand is what you want them to find.

Justine Camacho

September 25, 2019

Social AF, Insights

What Is TikTok?

Justine Camacho

September 25, 2019

Social AF, Insights

What is TikTok… besides being one of the fastest-growing apps in the world? In this post, we’re going to lay out the basics brands and marketers need to know about TikTok… and why you probably don’t get it. Haha.

Guest Post

September 2, 2019

Insights

B2B Influencer Marketing: Could This Be the Fix to Reaching More Qualified Buyers?

Guest Post

September 2, 2019

Insights

B2B Influencer Marketing: Could This Be the Fix to Reaching More Qualified Buyers?

Can you use influencers to boost the performance of a B2B marketing campaign? Short answer: Yes. Here’s how to get greater brand visibility by leveraging B2B influencer marketing.

Sorilbran

July 16, 2019

Insights, Industry Deep Dive

Designer Virtual Influencers Are the Next-Gen Instagram Celebrities

Sorilbran

July 16, 2019

Insights, Industry Deep Dive

Designer Virtual Influencers Are the Next-Gen Instagram Celebrities

We’re digging up the goods on virtual influencers, and answering one important question: Can virtual influencers drive marketing outcomes, or are they a gimmick?

Sorilbran

July 9, 2019

Back to School, Insights

What Makes Them Buy: Millennial Parents & Gen Alpha Kids

Sorilbran

July 9, 2019

Back to School, Insights

What Makes Them Buy: Millennial Parents & Gen Alpha Kids

In this post, we look specifically at young families headed by Millennials to gain some insights on how Millennial parents and their Generation Alpha kids use social media to make purchasing decisions.

Saphia Lanier

May 21, 2019

Insights

PPC + Influencers: Is PPC the Key to Super-Charging Your Influencer Marketing Campaign?

Saphia Lanier

May 21, 2019

Insights

PPC + Influencers: Is PPC the Key to Super-Charging Your Influencer Marketing Campaign?

Marketers coming from a PPC background often have a tough time making that initial transition to influencer marketing. But PPC and influencer marketing aren’t substitutions for one another. No. They actually work together… and very well, I might add.

Emily Hogoboom

March 19, 2019

Insights

The Shelf’s Complete Guide to Marketing with Nano-Influencers

Emily Hogoboom

March 19, 2019

Insights

The Shelf’s Complete Guide to Marketing with Nano-Influencers

Nano-influencers are the next frontier of smart influencer marketing. They provider brands with hyper-targeted audiences, intimate knowledge of their followers, and sponsored posts that are keyed in to the language of their followers.

Danielle Hayes

February 18, 2019

Insights, Trends

How 5 Clothing Retailers Are Using Digital Marketing to Target Thrifters

Danielle Hayes

February 18, 2019

Insights, Trends

Buyers are shifting their spending from buying new at traditional retailers to buying used at online and offline resale shops. In this post, we discuss how apparel retailers and resale platforms are going after Thrifters.

Danielle Hayes

January 14, 2019

Insights, Guides

What Makes Them Buy: Gen X

Danielle Hayes

January 14, 2019

Insights, Guides

How do marketers create high-impact campaigns that successfully that will actually move Generation Xers to act? In this post, we’re talking about marketing to Generation X and Xennials.

The Shelf Team

December 3, 2018

Insights, Influencer Marketing

How to Calculate Influencer Rates (and Know the Factors That Impact Your Price)

The Shelf Team

December 3, 2018

Insights, Influencer Marketing

How to Calculate Influencer Rates (and Know the Factors That Impact Your Price)

How much does an influencer cost? In this article, we break down how influencers determine their rates and how agencies can build objective, data-driven rate sheets for influencers.

Sorilbran Stone

November 13, 2018

Insights, Guides

What Makes Them Buy: Millennial Women & Millennial Moms

Sorilbran Stone

November 13, 2018

Insights, Guides

What Makes Them Buy: Millennial Women & Millennial Moms

By far, the most coveted demo for marketers has to be Millennial women and Millennial moms. Find out 8 traits about Millennial women and Millennial moms that influence their buying decisions.

Danielle Hayes

November 5, 2018

Insights, Guides

What Makes Them Buy: Baby Boomers

Danielle Hayes

November 5, 2018

Insights, Guides

In this post, we shed some light on 8 traits most marketers would never suspect about Boomers, and how this digitally-savvy, financially strong generation is using social media to make buying decisions.

Danielle Hayes

October 15, 2018

Insights, Trends

Selling Toys, Clothes and Fun with Kid Influencers

Danielle Hayes

October 15, 2018

Insights, Trends

Selling Toys, Clothes and Fun with Kid Influencers

Large brands are turning to kid bloggers and kid influencers to sell toys, clothes, games, and fun. And it's working