Saphia Lanier December 17, 2019 Campaign Examples, Insights Intimate Apparel Industry: Influencer Strategies for Lingerie, Shapewear, and Sleepwear Brands Saphia Lanier December 17, 2019 Campaign Examples, Insights Bras, panties, and jammies are BIG business, expected to surpass $200 billion by 2022. Find out how influencers are helping brands in the intimate apparel industry to evolve, adapt, and target both younger and older buyers.