campaign examples

Hands Down, THE Best Instagram Takeovers (and why they worked)

Hands Down, THE Best Instagram Takeovers (and why they worked)

Instagram and Stories takeovers can introduce your brand to new audiences AND get you some pretty sweet influencer-generated content out of the deal. Here are some of our favorite Instagram and Stories takeovers… and why they worked so well.

Luxury Brand Analysis: Gucci, Farfetch, Mercedes-Benz

Luxury Brand Analysis: Gucci, Farfetch, Mercedes-Benz

The landscape of luxury brand marketing is changing as luxury brands move away from total exclusivity to including products that appeal to a wider range of customers from varying socio-economic backgrounds. Here’s how their new inclusive strategy is helping luxe brands reach young buyers.