The pandemic totally shifted a lot of things, one of which was taking YouTube from being an awesome video search engine to being the only social media platform that’s used as much by Boomers as it is by Gen Zers.
What Makes Them Buy: Generation Z Buyer Behaviors (Updated for 2021)
Generation Z commands a remarkable $143 billion in buying power. Here are 8 Gen Z characteristics and shopping behaviors you’ll want to know before you launch your next influencer campaign.