The Shelf Team

March 24, 2021

Company News

Press Release: The Shelf Signs Tech-Driven Healthcare Provider to Year-Long Contract

The Shelf Team

March 24, 2021

Company News

Press Release: The Shelf Signs Tech-Driven Healthcare Provider to Year-Long Contract

After a successful 2020 influencer campaign, a national tech-enabled healthcare provider signs with The Shelf Full-Funnel Influencer Marketing for a year-long campaign.

Sally Espinosa

February 10, 2021

Instagram, TikTok

Instagram is No Longer Recommending Reels with TikTok Watermark

Sally Espinosa

February 10, 2021

Instagram, TikTok

Instagram is No Longer Recommending Reels with TikTok Watermark

In a post on the @Creators’ account yesterday, Instagram listed the new Do’s and Don’ts for getting your Reels noticed and recommended to others on the platform.

Sorilbran

October 29, 2020

Company News

Just Released: Real Influence Report

Sorilbran

October 29, 2020

Company News

While everyone was watching and no one was paying attention, influencers changed everything. Just one more thing that happened in 2020.

Lira Stone

October 16, 2020

Twitter

Booming Twitter Trends: Parenting, Hobbies, and Childlike Curiosity

Lira Stone

October 16, 2020

Twitter

First, we made Instagram a new hub. Now, Twitter is increasingly become a place where users tweet about life and not just the issues.

Lira Stone

October 9, 2020

New Tech and Tools

Slack's Getting Instagram-Styled Stories

Lira Stone

October 9, 2020

New Tech and Tools

Slack's Getting Instagram-Styled Stories

Slack is rolling out video stories, hopefully in the next few weeks.

Anthony Nestel

October 2, 2020

Instagram, Facebook

Jab, Hook, Cross-App Messaging?

Anthony Nestel

October 2, 2020

Instagram, Facebook

Instagram and Facebook have made cross-platform campaigns a little bit easier.

Sorilbran

September 30, 2020

Insights

Amazon Announces Prime Day Date, and Consumer Confidence Is Up

Sorilbran

September 30, 2020

Insights

Amazon Announces Prime Day Date, and Consumer Confidence Is Up

Amazon Prime Day is October 13 - 14 this year, and with record-breaking back-to-school and Halloween spending, the holiday season is looking pretty good.

Anthony Nestel

September 25, 2020

TikTok

TikTok is Here to Stay (for now at least)

Anthony Nestel

September 25, 2020

TikTok

The TikTok drama continues to unfold, but for now, it looks like TikTok is sticking around. Fingers crossed, right?

Sorilbran

September 3, 2020

Insights

Audience Poll: Tutorials, Memes Are the Most Wanted Influencer Content

Sorilbran

September 3, 2020

Insights

Audience Poll: Tutorials, Memes Are the Most Wanted Influencer Content

Just when you thought you mastered curating your IG feed, a new report says 40% of social media users want influencers to teach them something. Get your influencer marketing strategies ready!

Anthony Nestel

August 26, 2020

Instagram, Facebook

Influencer Marketing Tools: Expanded Shopping & Checkout Features For Instagram and Facebook

Anthony Nestel

August 26, 2020

Instagram, Facebook

Influencer Marketing Tools: Expanded Shopping & Checkout Features For Instagram and Facebook

Facebook and Instagram are adding a few more reasons for users to become shoppers. In addition to curated catalogs

Sorilbran

August 20, 2020

Company News

Press Release: The Shelf Releases New Guide on Pinterest Influencer Marketing

Sorilbran

August 20, 2020

Company News

Press Release: The Shelf Releases New Guide on Pinterest Influencer Marketing

The Shelf Full-Funnel Influencer Marketing™ releases its fourth strategy guide ahead of the holiday season to highlight the features and opportunities in Pinterest influencer marketing

Anthony Nestel

August 19, 2020

Instagram

Instagram Reels: The New(ish) Frontier

Anthony Nestel

August 19, 2020

Instagram

Instagram has released Reels… really… it’s hiding in the Instagram app. It’s not great YET, but brands should get ready for what could be a real contender for the home of Gen-Z-driven, bite-sized video content.

Sorilbran

August 13, 2020

Instagram

A Super-Clever Way To Get More Reach on Instagram Posts

Sorilbran

August 13, 2020

Instagram

Here’s a pretty cool content hack from Gary Vaynerchuk to help boost the visibility of older Instagram posts, and pretty much any social media content. And it’s a really good idea.

Sorilbran

August 6, 2020

Instagram

Fake “Brand Ambassador Programs” Charging Teens to Join

Sorilbran

August 6, 2020

Instagram

As if influencer marketing doesn’t have enough to deal with, there are a growing number of ecommerce companies now trying to get sales through fake brand ambassador programs.

Anthony Nestel

July 30, 2020

Celebrity, to Micro, to Nano Influencers... What's Next?

Anthony Nestel

July 30, 2020

Celebrity, to Micro, to Nano Influencers... What's Next?

Seems like we’re on the verge of another step in the evolution of good, old-fashioned word-of-mouth marketing. Wonder what’s next for influencer marketing.

The Shelf Team

July 29, 2020

Company News

Press Release: The Shelf CEO Accepted into Forbes Agency Council

The Shelf Team

July 29, 2020

Company News

Press Release: The Shelf CEO Accepted into Forbes Agency Council

Atul Singh, CEO and co-founder of The Shelf, Full-Funnel Influencer MarketingTM, has been accepted into Forbes Agency Council, an invitation-only community for owners of and executives in successful public relations, media strategy, creative, and advertising agencies.

Anthony Nestel

July 23, 2020

Offline Marketing

Less TV Spend = More Influencer Marketing Spend

Anthony Nestel

July 23, 2020

Offline Marketing

Less TV Spend = More Influencer Marketing Spend

With the fall TV schedule on hold indefinitely and live sports still delayed, brands are looking for different ways to reach audiences and a new home for the TV ad spend.

Sorilbran

July 22, 2020

3 Things You Just Gotta Know About Partnering with Male Influencers

Sorilbran

July 22, 2020

3 Things You Just Gotta Know About Partnering with Male Influencers

Male influencers account for just 15% of the sponsored content on Instagram. If you’re keen on recruiting male influencers for your next influencer campaign, we have a 3 key insights you’re gonna want to know.

Sorilbran

July 21, 2020

Pinterest Releases An Epic Advertising Guide for Agencies

Sorilbran

July 21, 2020

Pinterest Releases An Epic Advertising Guide for Agencies

Pinterest released The Media Agency’s Guide to Pinterest, a 46-page presentation loaded with stats, strategies, creative ideas and insights to help media agencies hit those important KPIs for their clients on the platform.

Anthony Nestel

July 20, 2020

Instagram

Instagram's Shop Feature Rolls Out in the US

Anthony Nestel

July 20, 2020

Instagram

Instagram has just rolled out “Instagram Shop” in the United States - and will be rolling out globally over the next few weeks. This new feature lives in the Explore tab and will allow you to see products from brands and creators based on tailored recommendations and what’s trending on the platform.