Strategy and How-To

,

6 Mother’s Day Marketing Strategies to Boost Foot Traffic

,
6 Mother’s Day Marketing Strategies to Boost Foot Traffic

Mother’s Day is one of THE MOST celebrated holidays on earth. In this post, we put together a list of six Mother’s Day marketing strategies to help brick-and-mortar retailers boost in-store foot traffic.

, ,

Recession-Proof: Tips for Shifting Your Influencer Strategy Into High Gear

, ,
Recession-Proof: Tips for Shifting Your Influencer Strategy Into High Gear

Being able to adapt to changes quickly is what makes marketers superheroes. Those who've been in the industry long enough have weathered all sorts of storms, including recessions, trend shifts, new competitors, and product launch crashes.

But none have ever gone through a pandemic before.

,

Hands Down, THE Best Instagram Takeovers (and why they worked)

,
Hands Down, THE Best Instagram Takeovers (and why they worked)

Instagram and Stories takeovers can introduce your brand to new audiences AND get you some pretty sweet influencer-generated content out of the deal. Here are some of our favorite Instagram and Stories takeovers… and why they worked so well.

,

How to Market to CBD Oil's Biggest Buyer with Your Next Campaign (Millennial Women)

,
How to Market to CBD Oil's Biggest Buyer with Your Next Campaign (Millennial Women)

Crazy demand for CBD oil has made the cannabis industry one of THE fastest-growing markets. One of the key demographics CBD brands are going after is millennial women.

How to Get Started With Influencer Marketing... And What to Expect When You Do

How to Get Started With Influencer Marketing... And What to Expect When You Do

The first time’s always the hardest, and that’s often the case when brands are trying to figure out how to get started with influencer marketing. Influencer agencies have a “first time” story, too. Here’s our lesson-packed experience running that very first influencer campaign.

CBD Marketing: An Influencer Strategy That Will Get More Eyes On Your Brand

CBD Marketing: An Influencer Strategy That Will Get More Eyes On Your Brand

The CBD industry is expected to grow to $23 billion in US sales by 2023. For CBD brands, positioning is going to be everything since regulations are making marketing CBD tough for them. Here’s a CBD marketing strategy to help cannabis brands launch targeted influencer campaigns.