Our take on the ultimate guide to influencer marketing includes a glossary, benchmarks, stats, influencer strategies, optimization and whitelisting tips, and tons of data to help you prove the benefits of influencer marketing to higher-ups.
The first time’s always the hardest, and that’s often the case when brands are trying to figure out how to get started with influencer marketing. Influencer agencies have a “first time” story, too. Here’s our lesson-packed experience running that very first influencer campaign.
The 6 BIG epiphanies (and 5 miniature ones) I learned about promoting a fashion app using influencers that effectively turned that little shopping app into a pretty robust influencer marketing platform. #problemsolved
In this post, we’ll walk you through the things you need to do before you reach out to a blogger for a collab. AND we provide influencer outreach templates you can use to tighten up your outreach game and nail your next influencer partnership.
Here's a seven step process that I encourage marketers to use when vetting influencers. This process takes away a pretty hefty amount of risk when it comes to working with the right influencers and seeing real results.
Influencer marketing has climbed the ranks to be the most frequently over-complicated simple process in history. However, that’s just the hitch when it comes to re-branding something old as new in the Digital Age.
No matter how high-quality and valuable your posts are, without a strategy to develop your Instagram aesthetic, you may be overlooked by customers or clients.
How much does an influencer cost? In this article, we break down how influencers determine their rates and how agencies can build objective, data-driven rate sheets for influencers.
Measuring the ROI of an influencer campaign has always been tough for brands. In this post we lay out 5 ways you can improve the ROI of your holiday influencer marketing campaign.
By far, the most coveted demo for marketers has to be Millennial women and Millennial moms. Find out 8 traits about Millennial women and Millennial moms that influence their buying decisions.
In this post, we shed some light on 8 traits most marketers would never suspect about Boomers, and how this digitally-savvy, financially strong generation is using social media to make buying decisions.
Millennials have garnered a reputation for being difficult to target, but the crop of spenders born between 1980 and 1997 aren’t as hard to read as marketers make out. In this post, we take a look at 8 defining traits of Millennial men that will help you better target your marketing efforts.
“Vanity metrics” is a term that comes up pretty often in the context of influencer marketing… typically referring to metrics like follower counts and blog traffic.
The question of why bloggers charge for product coverage is one that I get again and again from our customers who are totally new to the concept of influencer marketing. So this post will delve into the mechanics behind this compensation.
In part two of our three-part Summer-Fall Influencer Marketing Guide, we’re looking at the mysterious and inscrutable Gen X Moms and their Gen Z teens to see who they are, how they use social, and how they will be spending this shopping season.
It’s time for summer’s biggest, baddest holiday - the Fourth of July. In this stats-riddled by the numbers post, we talk about everything from America’s favorite barbecue sauce to our favorite place to buy flags.
Learn what General Data Protection Regulation is, what it does and how it will affect the digital marketing landscape, from social media to list-building. GDPR.